Vision, Mission, Strategic Plan
VISION STATEMENT
To enhance the visibility of Murray State's nationally-recognized brand by building the premiere athletics program in the Missouri Valley Conference, the Missouri Valley Football Conference and beyond through an innovative, sustainable approach to competitive excellence.
MISSION STATEMENT
Murray State Athletics is dedicated to creating a comprehensive and transformative experience for our student-athletes, serving them from RECRUITMENT through RETIREMENT, while positioning our sport programs to COMPETE FOR and WIN CHAMPIONSHIPS. Racer Athletics will continue to serve as a platform for national exposure, elevating the brand as the primary vehicle for student, faculty, staff, alumni and community pride and engagement.
DEPARTMENT OBJECTIVES
Murray State Athletics is committed to:
A. Advancing the brand of Murray State University;
B. Building a stronger Murray State community and region;
C. Competing for and winning championships;
D. Developing our student-athletes through strategic programming that will serve them from RECRUITMENT through RETIREMENT.
STRATEGIC PRIORITIES
- Student-Athlete Experience
- Serve Student-Athletes from RECRUITMENT through RETIREMENT
- Recruiting & Revenue
- Position Programs to COMPETE FOR and WIN CHAMPIONSHIPS
- Competitive Success
- INVEST in CHAMPIONSHIP RESOURCES and INFRASTRUCTURE to set Standard in MVC and MVFC
