Baseball Postseason Run Brings Unprecedented Exposure to Murray State

Murray State Baseball's historic run to the 2025 College World Series in Omaha provided an unprecedented amount of exposure and brand awareness for the Racers, shining a national spotlight on the growth and forward momentum of the Department of Athletics, the University, and the Murray-Calloway County community.

Over the course of the baseball postseason, spanning from the Racers winning the Missouri Valley Conference Tournament through their run at the College World Series, Murray State generated a 44.3 billion Total Media Reach per Meltwater, an online media, social and consumer intelligence company that is partnered with the University. This figure includes all impressions through news, print, broadcast, and certain social media platforms.

"The key pillars of our department's mission are to advance the brand of Racer Athletics, to build a strong Murray State community and region, and to compete for and win championships, and this exposure was built on all three pillars to have a massive impact on the Racers' identity on a national level," Director of Athletics Nico Yantko said. "Our baseball program, led by head coach Dan Skirka, helped amplify all of the great things going on in Murray, and we are excited to use this unprecedented momentum from this experience to propel us to even more success in the future."

The total media reach figure was met through more than 17,100 total mentions across online news, social media, and TV and radio broadcasts. Major platforms to mention Murray State included MSN.com, USA Today, Yahoo! Sports, Sports Illustrated, ESPN, ESPN Radio, and more.

As a result of this exposure, it is projected that Murray State received $406 million in Advertising Value Equivalency, which approximates the monetary value of earned media efforts by comparing them to the equivalent cost of placing advertisements.

"We would like to congratulate the Racer Baseball program on their historic run to the College World Series and thank them for their role in putting a national spotlight on Murray State University and Murray, Kentucky," President Dr. Ron Patterson said. "Murray State truly is the finest place we know, and we hope that this extraordinary exposure for our institution has highlighted the great people and programs we have as part of our campus community for prospective students, faculty and staff."

Murray State Baseball set a program record for wins during the 2025 season with 44, claiming the Missouri Valley Conference Regular Season and Tournament Championship along the way. The Racers were then selected to the Oxford Regional, where they defeated Georgia Tech and hosts Ole Miss twice before travelling to Durham for a Super Regional, where the team topped Duke in three games.

Follow the Racers on X (@MSURacers), Instagram (@RacersAthletics) and Facebook to stay up-to-date on all that is happening with Murray State Athletics.

Murray State University

Baseball Postseason Run Brings Unprecedented Exposure to Murray State

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