Murray State University Athletics
Community Financial Services Bank (CFSB) Signs as Premier Partner of Murray State Athletics
4/21/2026 9:57:00 AM | General
Deal expands long-time relationship between the local bank and Racer Athletics for five years
Community Financial Services Bank (CFSB), a long-time partner of Murray State Athletics, has signed a new agreement with Racers Sports Properties to become the department's first premier partner, it was announced on Tuesday morning.
As part of a five-year, six-figure commitment, CFSB will also serve as the presenting sponsor of all women's athletics at Murray State, a first-of-its-kind, all-encompassing initiative that expands exposure, strengthens awareness, and provides sustained backing for each of these teams.
This distinctive partnership underscores a larger mission to elevate female student-athletes across all sports, while continuing meaningful efforts like the Racers' women's basketball free attendance model.
"We are incredibly grateful for everything that CFSB does in support of Murray State University and Racer Athletics," Murray State President Dr. Ron Patterson said. "Their partnership is a testament to the unwavering support we receive from our community, and we look forward to this important relationship continuing to blossom for years to come."
"CFSB is a proud supporter of Murray State University and Racer Athletics, and we are excited to work with Racers Sports Properties," CFSB President Jason Jones said. "CFSB is committed to serve our communities, and the partnership we have with Murray State University allows us to partner with one of the largest economic drivers in this region."
CFSB will have premium signage installed at the CFSB Center, Roy Stewart Stadium, Reagan Field, and Racer Arena as part of their premier partnership, enhancing brand awareness throughout each facility.
Additionally, the bank will be featured on a number of social media posts across Murray State Athletics platforms, along with a significant presence on the Racers Radio Network and on internally-produced ESPN+ broadcasts. CFSB will also continue to be featured on GoRacers.com and on the Go Racers app.
"This is a monumental partnership for our department, and we are ecstatic to continue working hand-in-hand with our friends at CFSB," Director of Athletics Nico Yantko said. "This strategic relationship will further enhance the strong ties we both have to our community, and will provide a significant boost of support to our women's programs, including continuing our free attendance model at women's basketball. We are incredibly grateful for Jason Jones, Dana Howard and the entire CFSB team, for their commitment to our share vision for excellence."
"We believe strong communities are built through leadership, commitment, and a shared vision for the future. That's why our continued investment in Murray State Athletics, and our role as the first-ever premier partner, marks a defining moment in this partnership," CFSB Director of Marketing Dana Howard said. "Equally significant is our position as the first and only Presenting Sponsor dedicated to all women's sports for Racer Athletics, a historic step forward in elevating visibility and support for our women's teams. This is about more than a sponsorship; it's about championing a culture of opportunity, supporting student-athletes at the highest level, and creating lasting value across the communities we serve."
"We are thrilled to have CFSB as our first premier partner and the presenting sponsor of Women's Athletics," Racers Sports Properties General Manager Sal Miliotto said. "CFSB's support is an integral piece not only to the community, but also for Racer Athletics. We are beyond grateful to have them on our team."
Follow the Racers on X (@MSURacers), Instagram (@RacersAthletics) and Facebook to stay up-to-date on all that is happening with Murray State Athletics.
As part of a five-year, six-figure commitment, CFSB will also serve as the presenting sponsor of all women's athletics at Murray State, a first-of-its-kind, all-encompassing initiative that expands exposure, strengthens awareness, and provides sustained backing for each of these teams.
This distinctive partnership underscores a larger mission to elevate female student-athletes across all sports, while continuing meaningful efforts like the Racers' women's basketball free attendance model.
"We are incredibly grateful for everything that CFSB does in support of Murray State University and Racer Athletics," Murray State President Dr. Ron Patterson said. "Their partnership is a testament to the unwavering support we receive from our community, and we look forward to this important relationship continuing to blossom for years to come."
"CFSB is a proud supporter of Murray State University and Racer Athletics, and we are excited to work with Racers Sports Properties," CFSB President Jason Jones said. "CFSB is committed to serve our communities, and the partnership we have with Murray State University allows us to partner with one of the largest economic drivers in this region."
CFSB will have premium signage installed at the CFSB Center, Roy Stewart Stadium, Reagan Field, and Racer Arena as part of their premier partnership, enhancing brand awareness throughout each facility.
Additionally, the bank will be featured on a number of social media posts across Murray State Athletics platforms, along with a significant presence on the Racers Radio Network and on internally-produced ESPN+ broadcasts. CFSB will also continue to be featured on GoRacers.com and on the Go Racers app.
"This is a monumental partnership for our department, and we are ecstatic to continue working hand-in-hand with our friends at CFSB," Director of Athletics Nico Yantko said. "This strategic relationship will further enhance the strong ties we both have to our community, and will provide a significant boost of support to our women's programs, including continuing our free attendance model at women's basketball. We are incredibly grateful for Jason Jones, Dana Howard and the entire CFSB team, for their commitment to our share vision for excellence."
"We believe strong communities are built through leadership, commitment, and a shared vision for the future. That's why our continued investment in Murray State Athletics, and our role as the first-ever premier partner, marks a defining moment in this partnership," CFSB Director of Marketing Dana Howard said. "Equally significant is our position as the first and only Presenting Sponsor dedicated to all women's sports for Racer Athletics, a historic step forward in elevating visibility and support for our women's teams. This is about more than a sponsorship; it's about championing a culture of opportunity, supporting student-athletes at the highest level, and creating lasting value across the communities we serve."
"We are thrilled to have CFSB as our first premier partner and the presenting sponsor of Women's Athletics," Racers Sports Properties General Manager Sal Miliotto said. "CFSB's support is an integral piece not only to the community, but also for Racer Athletics. We are beyond grateful to have them on our team."
Follow the Racers on X (@MSURacers), Instagram (@RacersAthletics) and Facebook to stay up-to-date on all that is happening with Murray State Athletics.
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